The Fashion Factor competition, one of the most prestigious fashion weeks in Dubai, attracts more than a thousand participants every day and is broadcast on television. The Agenda, where Fashion Factor is held, is an important meeting place in the fashion world and provides an opportunity for young designers to make a name for themselves in a professional environment.

Among the guests of the event are famous models, influencers and photographers. The competition promotes the development of the fashion industry, networking between participants and the exchange of ideas.

Participants demonstrated their work to a live audience and received feedback from experts. At the end of the competition, the best designers receive awards and the opportunity to break into the fashion world.

Fashion Factor CEO and Founder Sherif Thomas said: “We are shaping the future of fashion, increasing the likelihood of success for both local and international designers. Fashion Factor provides an opportunity for designers to showcase their collections on an international platform that propels them to success in their careers.”

JULS acted as a PR partner at the Fashion Factor event. As part of the partnership, JULS provided comprehensive PR support for the event, including a podcast recording with event CEO and Founder Sherif Thomas and the Founder and Сhief executive officer of Global Fashion Investments Kal Ladwa, promotional social media posts and video clips.

Watch podcast with Sherif Thomas – https://www.youtube.com/watch?v=k-hjC4ijd50&t=1037s 

Company Info

Organization: JULS

Contact Person: Julia Upiterskaya

Website: https://julscorp.com/ 

Country: Dubai